On this episode of The Face of Media I interview Raj Aggarwal, CEO, and Henry Cipolla, CTO, of Localytics about their technology and its in mobile apps. One of the more important takeaways in regards to the intelligence Localytics collects is that it is anonymous and app specific. This is important as it allows you to understand the context of what is being measured and that being the real value analytics provides.
Mobile Analytics with Localytics
June Dershewitz of Semphonic
On this episode of The Face of Media I interview June Dershewitz of Semphonic about mobile analytics and the impact these new numbers will have on media.
Avinash Kaushik of Google
Standard Podcast [21:33] Play Now | Play in Popup | Download On this episode of The Face of Media I interview Avinash Kaushik of Google about the importance of Web Analytics.